A logo is a design or symbol that a business or organization uses to identify their services and products. The logo should tell the consumer something about the brand, including the quality and uniqueness of it. There are several ways to design your logo in a way that attracts attention and tells something about who you are as an organization.
A Logo Reveals Your Identity
Your logo is one of the things that can separate you from your competition. People will have an easier time remembering a logo than a business slogan. In fact, the human brain can process an image 60,000 times faster than a word. That is why your logo can be more powerful than anything that you say or market about your product. Other studies have shown that children can recognize logos by the time that they are 3-5 years-old, which tells you the impact they have even on a very young generation.
A Logo Should Give off Great First Impressions
First impressions mean everything. A customer will usually decide whether they are interested in your products or service after they make the first impression. A logo is one of the things that can help you make the right impact on a customer right away, even before they have seen details about what you offer. It usually takes about 10 seconds for a logo to make an impression with someone. After 5 to 7 impressions, an impact is made in the minds of consumers and they are likely to recall and recognize that logo while shopping. So keeping a logo consistent and making sure it is actively visible to consumers on your product and packaging is of upmost importance for future recognition.
A logo is typically the first image that will come to mind when people think about your business. If you have a quality logo, that will often times subconsciously tell people something about the quality of your products and services. So take the time to make a logo that represents you well.
A Logo Shows That You are Unique
There are millions of brands out in the world for you to compete against. At the end of the day your product may speak for itself, but if you do not draw attention to your logo, there could be a lot of other ones in your industry that overshadow you and make an impression before you do. Making a unique logo that is simple yet stands out differently than the rest will go a long way.
A Logo Shows That You are Current
A logo will show people that you are modern, current, and up to date with whatever product or service you are selling. The challenge is to also create a logo that can withstand the test of time. Fifty years from now if you are still in business, will your logo say the same thing about you and still feel current to society? Take the time to design something that will last and not feel old and out of date years from now.
A Logo Will Show That Your Business Is Stable
Whether you have been in this particular business for a long time or not, a quality logo should show to customers that you know what you are doing. It should represent the brand in a way that makes it feel established. Consumers feel more comfortable doing business with a product they feel is stable and that they can trust.
Author: Hi, I’m Austin Winder, a Public Relations Specialist and contributing author for Sticker Mule. I live in Memphis, TN and graduated with a business and marketing degree from the University of Memphis.